Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia

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Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia

The primary purpose of this study was to determine the influencing factors of consumer satisfaction: perceived ease of use, perceived usefulness, social influence, sales promotion and trust towards Online Food Delivery Services (OFDS) among students in Universiti Putra Malaysia. This study applied t...

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Bibliographic Details
Main Authors:	Mohd Rashid Lee, Siti Aisyah, Abu Bakar, Elistina
Format:	Article
Language:	English
Published:	Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107959/ http://psasir.upm.edu.my/id/eprint/107959/1/107959.pdf

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