Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website

This study investigates the translation procedures of the translated cultural words on the tourism website and explores whether the cultural representation is author-oriented or reader-oriented. A descriptive qualitative research method was used in this study. Hangzhou tourism website is selected as...

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Main Authors: Chen, Shiyue, Shahila Mansor, Nor, Mooisan, Chin, Redzuan Abdullah, Muhammad Alif
Format: Article
Language:English
Published: Sciedu Press 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107854/
http://psasir.upm.edu.my/id/eprint/107854/1/22883-75916-1-PB.pdf
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author Chen, Shiyue
Shahila Mansor, Nor
Mooisan, Chin
Redzuan Abdullah, Muhammad Alif
author_facet Chen, Shiyue
Shahila Mansor, Nor
Mooisan, Chin
Redzuan Abdullah, Muhammad Alif
author_sort Chen, Shiyue
building UPM Institutional Repository
collection Online Access
description This study investigates the translation procedures of the translated cultural words on the tourism website and explores whether the cultural representation is author-oriented or reader-oriented. A descriptive qualitative research method was used in this study. Hangzhou tourism website is selected as the case. 160 cultural words were collected and extracted from the website in total. The results indicated that retention, calque, and paraphrase were widely used translation procedures, and cultural representation was author-oriented and tended to preserve the source culture. This study adds new knowledge to the existing Chinese-English online tourism translation studies and enhances the quality of tourism translation.
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T13:57:52Z
publishDate 2023
publisher Sciedu Press
recordtype eprints
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spelling upm-1078542024-12-10T02:49:26Z http://psasir.upm.edu.my/id/eprint/107854/ Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website Chen, Shiyue Shahila Mansor, Nor Mooisan, Chin Redzuan Abdullah, Muhammad Alif This study investigates the translation procedures of the translated cultural words on the tourism website and explores whether the cultural representation is author-oriented or reader-oriented. A descriptive qualitative research method was used in this study. Hangzhou tourism website is selected as the case. 160 cultural words were collected and extracted from the website in total. The results indicated that retention, calque, and paraphrase were widely used translation procedures, and cultural representation was author-oriented and tended to preserve the source culture. This study adds new knowledge to the existing Chinese-English online tourism translation studies and enhances the quality of tourism translation. Sciedu Press 2023-02-07 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107854/1/22883-75916-1-PB.pdf Chen, Shiyue and Shahila Mansor, Nor and Mooisan, Chin and Redzuan Abdullah, Muhammad Alif (2023) Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website. World Journal of English Language, 13 (2). pp. 168-175. ISSN 1925-0703; eISSN: 1925-0711 https://www.sciedupress.com/journal/index.php/wjel/article/view/22883 10.5430/wjel.v13n2p168
spellingShingle Chen, Shiyue
Shahila Mansor, Nor
Mooisan, Chin
Redzuan Abdullah, Muhammad Alif
Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
title Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
title_full Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
title_fullStr Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
title_full_unstemmed Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
title_short Exploring cultural representation through tourism-related cultural words translation on Hangzhou Tourism Website
title_sort exploring cultural representation through tourism-related cultural words translation on hangzhou tourism website
url http://psasir.upm.edu.my/id/eprint/107854/
http://psasir.upm.edu.my/id/eprint/107854/
http://psasir.upm.edu.my/id/eprint/107854/
http://psasir.upm.edu.my/id/eprint/107854/1/22883-75916-1-PB.pdf