Exploring contrasts in food choice motives across different types of consumers of organic food: a pilot study among Malaysian adults

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Exploring contrasts in food choice motives across different types of consumers of organic food: a pilot study among Malaysian adults

Interest in sustainability is on the rise worldwide, particularly within the food industry. This surge in interest has contributed to the growing popularity of organic food, as individuals perceive it to be advantageous for both environmental well-being and personal health. However, the consumption...

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Bibliographic Details
Main Authors:	Jaafar, Nur Aqilah Amalina, Sulaiman, Norhasmah, Zainal Badari, Shamsul Azahari, Sabran, Mohd Redzwan
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107851/ http://psasir.upm.edu.my/id/eprint/107851/1/exploring-contrasts-in-food-choice-motives-across-different-types-of-consumers-of-organic-food-a-pilot-study-among-malaysian-adults.pdf

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