Examining the relationships of destination image, memorable tourism experience and tourists' behavioral intentions in ancient towns

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Examining the relationships of destination image, memorable tourism experience and tourists' behavioral intentions in ancient towns

The image of a destination plays a significant role in tourists' judgments and selections. The key latent variable must be identified by analyzing the relationships between a destination's image and the decisions made by visitors to optimize destination marketing strategies. Using the anci...

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Bibliographic Details
Main Authors:	Xue, Zhou, Siew, Imm Ng, Jo, Ann Ho
Format:	Article
Language:	English
Published:	2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107818/ http://psasir.upm.edu.my/id/eprint/107818/1/Final--Social%2BSpace-65-Grace.pdf

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