Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services
Social Networking Services (SNS) exert a substantial influence in the digital realm. For marketers and entrepreneurs, comprehending the nuances of potential consumer interaction with SNS is pivotal to craft optimal communication strategies. Consequently, deciphering the determinants that either enco...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
RedFame Publishing
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107817/ http://psasir.upm.edu.my/id/eprint/107817/1/6358-24807-1-PB.pdf |
| _version_ | 1848864998956204032 |
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| author | Ma, Chenwei Zainudin, Sharifah Sofiah Syed Abas, Wan Anita Wan Feng, Sijing Jin, Dian |
| author_facet | Ma, Chenwei Zainudin, Sharifah Sofiah Syed Abas, Wan Anita Wan Feng, Sijing Jin, Dian |
| author_sort | Ma, Chenwei |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Social Networking Services (SNS) exert a substantial influence in the digital realm. For marketers and entrepreneurs, comprehending the nuances of potential consumer interaction with SNS is pivotal to craft optimal communication strategies. Consequently, deciphering the determinants that either encourage or hinder individual SNS usage behaviors becomes imperative, as it fosters deeper insights into users' continuance intentions and facilitates the building of robust relationships. Drawing upon the Media System Dependency (MSD) theory, this research addresses two main questions: 1) How do individuals' MSD relations, encompassing Understanding Dependency (UD), Orientation Dependency (OD), and Play Dependency (PD), satisfaction (ST) within the SNS context? 2) Does satisfaction subsequently enhance their continuance intention (CI) towards the SNS? To address these queries, we scrutinized data amassed from 393 online Weibo users in China. Participants, all of whom possessed prior Weibo experience, were invited to partake in a comprehensive survey. The proposed hypotheses were rigorously examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis revealed that the three delineated MSD relations significantly bolstered participants' ST, which in turn robustly influenced their CI. This study's findings shed invaluable light on the nexus between MSD relations and SNS engagement, offering meaningful implications for both academics and SNS practitioners. Future research endeavors are encouraged to expand upon these insights and further fortify our understanding of the topic. |
| first_indexed | 2025-11-15T13:57:43Z |
| format | Article |
| id | upm-107817 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:57:43Z |
| publishDate | 2023 |
| publisher | RedFame Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1078172024-07-15T02:23:45Z http://psasir.upm.edu.my/id/eprint/107817/ Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services Ma, Chenwei Zainudin, Sharifah Sofiah Syed Abas, Wan Anita Wan Feng, Sijing Jin, Dian Social Networking Services (SNS) exert a substantial influence in the digital realm. For marketers and entrepreneurs, comprehending the nuances of potential consumer interaction with SNS is pivotal to craft optimal communication strategies. Consequently, deciphering the determinants that either encourage or hinder individual SNS usage behaviors becomes imperative, as it fosters deeper insights into users' continuance intentions and facilitates the building of robust relationships. Drawing upon the Media System Dependency (MSD) theory, this research addresses two main questions: 1) How do individuals' MSD relations, encompassing Understanding Dependency (UD), Orientation Dependency (OD), and Play Dependency (PD), satisfaction (ST) within the SNS context? 2) Does satisfaction subsequently enhance their continuance intention (CI) towards the SNS? To address these queries, we scrutinized data amassed from 393 online Weibo users in China. Participants, all of whom possessed prior Weibo experience, were invited to partake in a comprehensive survey. The proposed hypotheses were rigorously examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis revealed that the three delineated MSD relations significantly bolstered participants' ST, which in turn robustly influenced their CI. This study's findings shed invaluable light on the nexus between MSD relations and SNS engagement, offering meaningful implications for both academics and SNS practitioners. Future research endeavors are encouraged to expand upon these insights and further fortify our understanding of the topic. RedFame Publishing 2023-10-15 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107817/1/6358-24807-1-PB.pdf Ma, Chenwei and Zainudin, Sharifah Sofiah Syed and Abas, Wan Anita Wan and Feng, Sijing and Jin, Dian (2023) Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services. Studies in Media and Communication, 11 (7). pp. 251-259. ISSN 2325-8071; ESSN: 2325-808X https://redfame.com/journal/index.php/smc/article/view/6358 10.11114/smc.v11i7.6358 |
| spellingShingle | Ma, Chenwei Zainudin, Sharifah Sofiah Syed Abas, Wan Anita Wan Feng, Sijing Jin, Dian Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| title | Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| title_full | Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| title_fullStr | Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| title_full_unstemmed | Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| title_short | Examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| title_sort | examining the influence of media system dependency relations on user satisfaction, and continuance intention in social networking services |
| url | http://psasir.upm.edu.my/id/eprint/107817/ http://psasir.upm.edu.my/id/eprint/107817/ http://psasir.upm.edu.my/id/eprint/107817/ http://psasir.upm.edu.my/id/eprint/107817/1/6358-24807-1-PB.pdf |