Environmental care attitudes and intention to purchase green products: impact of environmental knowledge, word of mouth, and green marketing

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Environmental care attitudes and intention to purchase green products: impact of environmental knowledge, word of mouth, and green marketing

The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products. A total of 159...

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Bibliographic Details
Main Authors:	Simanjuntak, Megawati, Nafila, Nidya Luthfi, Yuliati, Lilik Noor, Johan, Irni Rahmayani, Najib, Mukhamad, Sabri, Mohamad Fazli
Format:	Article
Published:	Multidisciplinary Digital Publishing Institute 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107722/

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