Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence

This study aims to investigate the implementation of environmentally friendly operational practices in the healthcare industry. Green operational practices or sustainable practices are acquiring widespread attention in manufacturing and other production-related industries. However, its application i...

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Main Authors: MS, Mahrinasari, Haseeb, Muhammad, Bangsawan, Satria, Sabri, Mohamad Fazli, Mohd Daud, Norzaidi
Format: Article
Published: Regional Association for Security and Crisis Management 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107586/
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author MS, Mahrinasari
Haseeb, Muhammad
Bangsawan, Satria
Sabri, Mohamad Fazli
Mohd Daud, Norzaidi
author_facet MS, Mahrinasari
Haseeb, Muhammad
Bangsawan, Satria
Sabri, Mohamad Fazli
Mohd Daud, Norzaidi
author_sort MS, Mahrinasari
building UPM Institutional Repository
collection Online Access
description This study aims to investigate the implementation of environmentally friendly operational practices in the healthcare industry. Green operational practices or sustainable practices are acquiring widespread attention in manufacturing and other production-related industries. However, its application in the healthcare sector is still in its infancy, making this study an important addition to the existing body of knowledge, as very few studies have previously investigated the role of green operational practices in a healthcare context. The study analyzed the role of green building, eco-design, green supply chain, and green innovation in determining patient satisfaction by analyzing data collected from hospital administration and patients in Indonesia. All four dimensions of green operational practices positively correlate with patient satisfaction. In addition, the study discovered a correlation between E-CRM practices and patient satisfaction. In addition, the moderating role of green social influence was examined and found to be a positive moderator in the relationships between all four dimensions okokof green operational practices and patient satisfaction, as well as the relationship between E-CRM and patient satisfaction. The study's findings provide valuable insights into the management of the healthcare sector.
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institution Universiti Putra Malaysia
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publisher Regional Association for Security and Crisis Management
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spelling upm-1075862024-08-29T07:27:44Z http://psasir.upm.edu.my/id/eprint/107586/ Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence MS, Mahrinasari Haseeb, Muhammad Bangsawan, Satria Sabri, Mohamad Fazli Mohd Daud, Norzaidi This study aims to investigate the implementation of environmentally friendly operational practices in the healthcare industry. Green operational practices or sustainable practices are acquiring widespread attention in manufacturing and other production-related industries. However, its application in the healthcare sector is still in its infancy, making this study an important addition to the existing body of knowledge, as very few studies have previously investigated the role of green operational practices in a healthcare context. The study analyzed the role of green building, eco-design, green supply chain, and green innovation in determining patient satisfaction by analyzing data collected from hospital administration and patients in Indonesia. All four dimensions of green operational practices positively correlate with patient satisfaction. In addition, the study discovered a correlation between E-CRM practices and patient satisfaction. In addition, the moderating role of green social influence was examined and found to be a positive moderator in the relationships between all four dimensions okokof green operational practices and patient satisfaction, as well as the relationship between E-CRM and patient satisfaction. The study's findings provide valuable insights into the management of the healthcare sector. Regional Association for Security and Crisis Management 2023 Article PeerReviewed MS, Mahrinasari and Haseeb, Muhammad and Bangsawan, Satria and Sabri, Mohamad Fazli and Mohd Daud, Norzaidi (2023) Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence. Operational Research in Engineering Sciences: Theory and Applications, 6 (1). pp. 236-251. ISSN 2620-1607; ESSN: 2620-1747 https://oresta.org/ 10.31181/oresta/0601123
spellingShingle MS, Mahrinasari
Haseeb, Muhammad
Bangsawan, Satria
Sabri, Mohamad Fazli
Mohd Daud, Norzaidi
Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence
title Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence
title_full Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence
title_fullStr Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence
title_full_unstemmed Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence
title_short Effects of green operational practices and e-CRM on patient satisfaction among Indonesian hospitals: exploring the moderating role of green social influence
title_sort effects of green operational practices and e-crm on patient satisfaction among indonesian hospitals: exploring the moderating role of green social influence
url http://psasir.upm.edu.my/id/eprint/107586/
http://psasir.upm.edu.my/id/eprint/107586/
http://psasir.upm.edu.my/id/eprint/107586/