Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing
Younger consumers have taken a major position in the automobile market in China as they are taking the lead in driving the national vehicle consumption. Despite having lower financial capacity, young customers are driven by the emotional pride to “show off” their acquired ownership. In lieu of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Academia Industry Networks
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/107447/ |
| _version_ | 1848864899469410304 |
|---|---|
| author | Chen, Jiandou Ibrahim, Rahinah Azmi, Athira |
| author_facet | Chen, Jiandou Ibrahim, Rahinah Azmi, Athira |
| author_sort | Chen, Jiandou |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Younger consumers have taken a major
position in the automobile market in China as they are
taking the lead in driving the national vehicle
consumption. Despite having lower financial capacity,
young customers are driven by the emotional pride to
“show off” their acquired ownership. In lieu of this, this
paper is proposing to give young customers a luxurious
experiential perception while they continue buying
affordable cars which will boost the sales of domestic
automobiles. This paper is a desktop survey attempting
to understand through a systematic literature review
synthesis process on recent findings about customer’s
personality, emotion, and behavior in order to highlight
the trends, fill in gaps and suggest approaches for
reaching out to younger Chinese auto buyers. Results of
this study lead towards proposing a personalized carbuying approach that utilizes technology to customize
the in-car ambience and respects customer privacy will
improve the car-buying experience and increase
customer satisfaction. Future studies are recommended
to enhance the car user experience among young
Chinese buyers. |
| first_indexed | 2025-11-15T13:56:09Z |
| format | Article |
| id | upm-107447 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:56:09Z |
| publishDate | 2023 |
| publisher | Academia Industry Networks |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1074472024-10-15T05:51:29Z http://psasir.upm.edu.my/id/eprint/107447/ Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing Chen, Jiandou Ibrahim, Rahinah Azmi, Athira Younger consumers have taken a major position in the automobile market in China as they are taking the lead in driving the national vehicle consumption. Despite having lower financial capacity, young customers are driven by the emotional pride to “show off” their acquired ownership. In lieu of this, this paper is proposing to give young customers a luxurious experiential perception while they continue buying affordable cars which will boost the sales of domestic automobiles. This paper is a desktop survey attempting to understand through a systematic literature review synthesis process on recent findings about customer’s personality, emotion, and behavior in order to highlight the trends, fill in gaps and suggest approaches for reaching out to younger Chinese auto buyers. Results of this study lead towards proposing a personalized carbuying approach that utilizes technology to customize the in-car ambience and respects customer privacy will improve the car-buying experience and increase customer satisfaction. Future studies are recommended to enhance the car user experience among young Chinese buyers. Academia Industry Networks 2023-06 Article PeerReviewed Chen, Jiandou and Ibrahim, Rahinah and Azmi, Athira (2023) Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing. International Journal of Social Science Research, 5 (2). pp. 24-37. ISSN 2710-6276 https://myjms.mohe.gov.my/index.php/ijssr/article/view/22651 |
| spellingShingle | Chen, Jiandou Ibrahim, Rahinah Azmi, Athira Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| title | Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| title_full | Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| title_fullStr | Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| title_full_unstemmed | Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| title_short | Effective car-buying approaches for younger Chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| title_sort | effective car-buying approaches for younger chinese buyers: a systematic literature review synthesis on customer personality, emotion, and behavior in automotive purchasing |
| url | http://psasir.upm.edu.my/id/eprint/107447/ http://psasir.upm.edu.my/id/eprint/107447/ |