Do-it-yourself menu management and pricing

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Do-it-yourself menu management and pricing

The restaurant menu requires constant re-evaluation to achieve a balance of proﬁtability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue ma...

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Bibliographic Details
Main Authors:	Lai, Hao Bin Jack, Karim, Shahrim
Format:	Article
Published:	Palgrave Macmillan 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107401/

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