Do-it-yourself menu management and pricing
The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue ma...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Palgrave Macmillan
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/107401/ |
| _version_ | 1848864886105309184 |
|---|---|
| author | Lai, Hao Bin Jack Karim, Shahrim |
| author_facet | Lai, Hao Bin Jack Karim, Shahrim |
| author_sort | Lai, Hao Bin Jack |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue management implementation within their establishments. The developed framework does not require any collection of data and guidance, and hence can be easily implemented for businesses of any circumstance. Through observing implementation of the developed framework in small and micro restaurant outlets, this framework was found to be efficient for menu planning, strategizing and expansion, but inappropriate for day-to-day operational usage. |
| first_indexed | 2025-11-15T13:55:56Z |
| format | Article |
| id | upm-107401 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:55:56Z |
| publishDate | 2023 |
| publisher | Palgrave Macmillan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1074012024-10-15T05:55:40Z http://psasir.upm.edu.my/id/eprint/107401/ Do-it-yourself menu management and pricing Lai, Hao Bin Jack Karim, Shahrim The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue management implementation within their establishments. The developed framework does not require any collection of data and guidance, and hence can be easily implemented for businesses of any circumstance. Through observing implementation of the developed framework in small and micro restaurant outlets, this framework was found to be efficient for menu planning, strategizing and expansion, but inappropriate for day-to-day operational usage. Palgrave Macmillan 2023-12 Article PeerReviewed Lai, Hao Bin Jack and Karim, Shahrim (2023) Do-it-yourself menu management and pricing. Journal of Revenue and Pricing Management, 22 (6). pp. 431-445. ISSN 1476-6930; ESSN: 1477-657X https://link.springer.com/article/10.1057/s41272-023-00419-9 10.1057/s41272-023-00419-9 |
| spellingShingle | Lai, Hao Bin Jack Karim, Shahrim Do-it-yourself menu management and pricing |
| title | Do-it-yourself menu management and pricing |
| title_full | Do-it-yourself menu management and pricing |
| title_fullStr | Do-it-yourself menu management and pricing |
| title_full_unstemmed | Do-it-yourself menu management and pricing |
| title_short | Do-it-yourself menu management and pricing |
| title_sort | do-it-yourself menu management and pricing |
| url | http://psasir.upm.edu.my/id/eprint/107401/ http://psasir.upm.edu.my/id/eprint/107401/ http://psasir.upm.edu.my/id/eprint/107401/ |