Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle
Online-to-offline food delivery (O2OFD) services have become popular worldwide, and consumers O2OFD usage and sedentary behavior have increased during the COVID-19 pandemic. However, whether consumers will continue to use O2OFD in the post-pandemic era is uncertain, and the relationship between a se...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107382/ http://psasir.upm.edu.my/id/eprint/107382/1/107382.pdf |
| _version_ | 1848864880434610176 |
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| author | Yao, Pinyi Osman, Syuhaily Sabri, Mohamad Fazli Zainudin, Norzalina Li, Yezheng |
| author_facet | Yao, Pinyi Osman, Syuhaily Sabri, Mohamad Fazli Zainudin, Norzalina Li, Yezheng |
| author_sort | Yao, Pinyi |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Online-to-offline food delivery (O2OFD) services have become popular worldwide, and consumers O2OFD usage and sedentary behavior have increased during the COVID-19 pandemic. However, whether consumers will continue to use O2OFD in the post-pandemic era is uncertain, and the relationship between a sedentary lifestyle and O2OFD usage is poorly understood to date. Therefore, this study aims to investigate consumers continued intention to use O2OFD in the post-pandemic era and their subsequent use behavior, as well as to explore the roles of sedentary lifestyle. A research model based on the unified theory of acceptance and use of technology 2 (UTAUT2), integrating network externalities and including sedentary lifestyle, was proposed. A two-stage online survey was conducted in China, with 409 eligible responses used in the data analysis. The results indicate that habit, perceived network size, and perceived complementarity were the main predictors of continued intention, whereas habit and continued intention were the primary determinants of use behavior. A sedentary lifestyle was positively related to O2OFD use behavior and moderated the effects of habit and continued intention on use behavior. In addition to its theoretical contributions, this study has implications for public policies, marketing strategies, and consumer well-being. |
| first_indexed | 2025-11-15T13:55:50Z |
| format | Article |
| id | upm-107382 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:55:50Z |
| publishDate | 2023 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1073822024-11-04T03:33:42Z http://psasir.upm.edu.my/id/eprint/107382/ Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle Yao, Pinyi Osman, Syuhaily Sabri, Mohamad Fazli Zainudin, Norzalina Li, Yezheng Online-to-offline food delivery (O2OFD) services have become popular worldwide, and consumers O2OFD usage and sedentary behavior have increased during the COVID-19 pandemic. However, whether consumers will continue to use O2OFD in the post-pandemic era is uncertain, and the relationship between a sedentary lifestyle and O2OFD usage is poorly understood to date. Therefore, this study aims to investigate consumers continued intention to use O2OFD in the post-pandemic era and their subsequent use behavior, as well as to explore the roles of sedentary lifestyle. A research model based on the unified theory of acceptance and use of technology 2 (UTAUT2), integrating network externalities and including sedentary lifestyle, was proposed. A two-stage online survey was conducted in China, with 409 eligible responses used in the data analysis. The results indicate that habit, perceived network size, and perceived complementarity were the main predictors of continued intention, whereas habit and continued intention were the primary determinants of use behavior. A sedentary lifestyle was positively related to O2OFD use behavior and moderated the effects of habit and continued intention on use behavior. In addition to its theoretical contributions, this study has implications for public policies, marketing strategies, and consumer well-being. Elsevier 2023-09 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/107382/1/107382.pdf Yao, Pinyi and Osman, Syuhaily and Sabri, Mohamad Fazli and Zainudin, Norzalina and Li, Yezheng (2023) Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle. Heliyon, 9 (9). art. no. e19131. pp. 1-14. ISSN 2405-8440 https://www.cell.com/heliyon/fulltext/S2405-8440(23)06339-9?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2405844023063399%3Fshowall%3Dtrue 10.1016/j.heliyon.2023.e19131 |
| spellingShingle | Yao, Pinyi Osman, Syuhaily Sabri, Mohamad Fazli Zainudin, Norzalina Li, Yezheng Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| title | Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| title_full | Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| title_fullStr | Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| title_full_unstemmed | Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| title_short | Do consumers continue to use O2O food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| title_sort | do consumers continue to use o2o food delivery services in the post-pandemic era? roles of sedentary lifestyle |
| url | http://psasir.upm.edu.my/id/eprint/107382/ http://psasir.upm.edu.my/id/eprint/107382/ http://psasir.upm.edu.my/id/eprint/107382/ http://psasir.upm.edu.my/id/eprint/107382/1/107382.pdf |