Determinants of purchasing behavior towards organic food among working women in Putrajaya

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Determinants of purchasing behavior towards organic food among working women in Putrajaya

The green concept and green foods are developing and are still in their infancy in Malaysia. The objective of this study is to examine the relationship between determinants of purchasing behaviour and the behavior to purchase organic food among working women in Putrajaya. A total of 250 respondents...

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Bibliographic Details
Main Authors:	Nasruddin, Nurul Shazwani, Md Jusoh, Zuroni
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association (MACFEA) 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107263/ http://psasir.upm.edu.my/id/eprint/107263/1/Determinants%20of%20Purchasing%20Behavior%20Towards%20Organic%20Food%20among%20Working%20Women%20in%20Putrajaya.pdf

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