Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.

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Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.

This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focu...

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Bibliographic Details
Main Authors:	Hashim, Haslinda, Raja Yusof, Raja Nerina, Hussin, Siti Rahayu, Abdullah, Aman Asnida
Format:	Article
Language:	English
Published:	School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/107202/ http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf

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