Commerce adoption among businesses in Indonesia
Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research wa...
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| Format: | Article |
| Language: | English |
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Fakulti Ekonomi dan Pengurusan, Universiti Putra Malaysia
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107066/ http://psasir.upm.edu.my/id/eprint/107066/1/Commerce%20adoption%20among%20businesses%20in%20Indonesia.pdf |
| _version_ | 1848864858445971456 |
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| author | Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Burda, Agustian Maronrong, Ridwan Reza, Syahrul |
| author_facet | Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Burda, Agustian Maronrong, Ridwan Reza, Syahrul |
| author_sort | Mahomed, Anuar Shah Bali |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research was to identify the direct and indirect influences of selected factors on e-commerce adoption intention among businesses in Indonesia. Self administered questionnaires were distributed to respondents from the manufacturing and service industries for data collection. The results of structural equation modelling analysis revealed that TOE factors directly influence the TAM factors of perceived usefulness, perceived ease of use, and adoption intention towards e-commerce in Indonesia. Additionally, perceived ease of use was found to mediate the effect of the TOE factors on businesses’ adoption intention |
| first_indexed | 2025-11-15T13:55:29Z |
| format | Article |
| id | upm-107066 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:55:29Z |
| publishDate | 2023 |
| publisher | Fakulti Ekonomi dan Pengurusan, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1070662024-10-17T03:51:27Z http://psasir.upm.edu.my/id/eprint/107066/ Commerce adoption among businesses in Indonesia Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Burda, Agustian Maronrong, Ridwan Reza, Syahrul Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research was to identify the direct and indirect influences of selected factors on e-commerce adoption intention among businesses in Indonesia. Self administered questionnaires were distributed to respondents from the manufacturing and service industries for data collection. The results of structural equation modelling analysis revealed that TOE factors directly influence the TAM factors of perceived usefulness, perceived ease of use, and adoption intention towards e-commerce in Indonesia. Additionally, perceived ease of use was found to mediate the effect of the TOE factors on businesses’ adoption intention Fakulti Ekonomi dan Pengurusan, Universiti Putra Malaysia 2023-12 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107066/1/Commerce%20adoption%20among%20businesses%20in%20Indonesia.pdf Mahomed, Anuar Shah Bali and Sheikh Mokhtar, Siti Salwa and Burda, Agustian and Maronrong, Ridwan and Reza, Syahrul (2023) Commerce adoption among businesses in Indonesia. International Journal of Economics and Management, 17 (3). pp. 321-329. ISSN 1823-836X; ESN: 2600-9390 http://www.ijem.upm.edu.my/vol17no3/4.%20E-Commerce%20Adoption%20.pdf 10.47836/ijeam.17.3.03 |
| spellingShingle | Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Burda, Agustian Maronrong, Ridwan Reza, Syahrul Commerce adoption among businesses in Indonesia |
| title | Commerce adoption among businesses in Indonesia |
| title_full | Commerce adoption among businesses in Indonesia |
| title_fullStr | Commerce adoption among businesses in Indonesia |
| title_full_unstemmed | Commerce adoption among businesses in Indonesia |
| title_short | Commerce adoption among businesses in Indonesia |
| title_sort | commerce adoption among businesses in indonesia |
| url | http://psasir.upm.edu.my/id/eprint/107066/ http://psasir.upm.edu.my/id/eprint/107066/ http://psasir.upm.edu.my/id/eprint/107066/ http://psasir.upm.edu.my/id/eprint/107066/1/Commerce%20adoption%20among%20businesses%20in%20Indonesia.pdf |