A study on premium packaging for fresh agricultural products

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A study on premium packaging for fresh agricultural products

This paper provides a value proposition and an assessment of customer value based on producers and consumer-perceived quality to utilize premium packaging for agricultural products. This paper concentrates on assessing the definition of premium packaging from customers perspectives, trends in fruits...

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Bibliographic Details
Main Authors:	Nik Wan, Noh, Abd Ghani, Siti Mariam, Mohamed, Mohd Fadzli, Said, Rusmawati, Abdul Halim Lim, Sarina, Kamarulzaman, Nitty Hirawaty
Format:	Article
Published:	Federal Agricultural Marketing Authority 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/106776/

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