A review on social media as a new venue for Promoting culinary destinations
Food has become an important tool for destinations to attract tourists to visit them. Food tourism has become one of the most important segments within the travel market. With the development of online information technology, social media platforms are playing an increasingly important role in touri...
| Main Authors: | , , , |
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| Format: | Article |
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Universiti Pendidikan Indonesia
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106694/ |
| _version_ | 1848864806365298688 |
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| author | Mengjia, Liang Abu Bakar, Ainul Zakiah Che Ishak, Farah Adibah Ab Karim, Shahrim |
| author_facet | Mengjia, Liang Abu Bakar, Ainul Zakiah Che Ishak, Farah Adibah Ab Karim, Shahrim |
| author_sort | Mengjia, Liang |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Food has become an important tool for destinations to attract tourists to visit them. Food tourism has become one of the most important segments within the travel market. With the development of online information technology, social media platforms are playing an increasingly important role in tourism promotion and digital marketing. This paper reviews a selection of literature on the use of social media platforms by destinations to shape destination images and promote food tourism. It was found that with the rise in the number of social media users, social media has become a new venue for food tourism promotion. But there is still a lack of systematic research generalization and theoretical guidance on how social media platforms can shape positive food destination impressions. |
| first_indexed | 2025-11-15T13:54:40Z |
| format | Article |
| id | upm-106694 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:54:40Z |
| publishDate | 2023 |
| publisher | Universiti Pendidikan Indonesia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1066942024-08-16T08:02:50Z http://psasir.upm.edu.my/id/eprint/106694/ A review on social media as a new venue for Promoting culinary destinations Mengjia, Liang Abu Bakar, Ainul Zakiah Che Ishak, Farah Adibah Ab Karim, Shahrim Food has become an important tool for destinations to attract tourists to visit them. Food tourism has become one of the most important segments within the travel market. With the development of online information technology, social media platforms are playing an increasingly important role in tourism promotion and digital marketing. This paper reviews a selection of literature on the use of social media platforms by destinations to shape destination images and promote food tourism. It was found that with the rise in the number of social media users, social media has become a new venue for food tourism promotion. But there is still a lack of systematic research generalization and theoretical guidance on how social media platforms can shape positive food destination impressions. Universiti Pendidikan Indonesia 2023 Article PeerReviewed Mengjia, Liang and Abu Bakar, Ainul Zakiah and Che Ishak, Farah Adibah and Ab Karim, Shahrim (2023) A review on social media as a new venue for Promoting culinary destinations. The Journal Gastronomy Tourism, 10 (2). 181 - 194. ISSN 2774-6186; ESSN: 2716-3970 https://ejournal.upi.edu/index.php/gastur/article/view/63729 10.17509/gastur.v10i2.63729 |
| spellingShingle | Mengjia, Liang Abu Bakar, Ainul Zakiah Che Ishak, Farah Adibah Ab Karim, Shahrim A review on social media as a new venue for Promoting culinary destinations |
| title | A review on social media as a new venue for Promoting culinary destinations |
| title_full | A review on social media as a new venue for Promoting culinary destinations |
| title_fullStr | A review on social media as a new venue for Promoting culinary destinations |
| title_full_unstemmed | A review on social media as a new venue for Promoting culinary destinations |
| title_short | A review on social media as a new venue for Promoting culinary destinations |
| title_sort | review on social media as a new venue for promoting culinary destinations |
| url | http://psasir.upm.edu.my/id/eprint/106694/ http://psasir.upm.edu.my/id/eprint/106694/ http://psasir.upm.edu.my/id/eprint/106694/ |