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An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia

The single-digit growth rate of the Malaysian Automotive sector has experienced a slight decline elicited by Covid-19 and a change in consumers product evaluation criteria. This necessitates an inclusive business model that encompasses consumers interests and organisational goals through the extensi...

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Bibliographic Details
Main Authors:	Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Ho, Jo Ann
Format:	Article
Published:	Human Resource Management Academic Research Society 2023
Online Access:	http://psasir.upm.edu.my/id/eprint/106565/

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