Prospect of E-Commerce for Cut Flowers in Malaysia: Consumers' Perspectives

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Prospect of E-Commerce for Cut Flowers in Malaysia: Consumers' Perspectives

E-commerce is not well established in Malaysia despite its overwhelming invasion in the marketing of products and services worldwide and the potential benefits it offers. The study examines the prospect of Internet marketing of flowers in Malaysia from the consumers' perspectives. The resear...

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Bibliographic Details
Main Author:	Abuoazra, Ebtesam Abd Elkarim Salman
Format:	Thesis
Language:	English English
Published:	2003
Subjects:	Cut flowers - Malaysia - Economic aspects - Case studies Cut flower industry - Malaysia - Economic aspects - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/10655/ http://psasir.upm.edu.my/id/eprint/10655/1/FP_2003_18.pdf

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