A comprehensive review on time-honoured Chinese medicine brands of visual identity

A comprehensive review on time-honoured Chinese medicine brands of visual identity

As the consumer demographic shifts towards a younger audience, the traditional visual identities of time-honoured Chinese medicine brands are facing challenges in keeping up with the evolving trends. To enhance consumer attitudes and perceptions, it has become imperative to rejuvenate the visual ide...

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Bibliographic Details
Main Authors: Menguyao, Yu, Zainal Abidin, Sazrinee, Shaari, Nazlina
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/106406/

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