A comprehensive review on time-honoured Chinese medicine brands of visual identity
As the consumer demographic shifts towards a younger audience, the traditional visual identities of time-honoured Chinese medicine brands are facing challenges in keeping up with the evolving trends. To enhance consumer attitudes and perceptions, it has become imperative to rejuvenate the visual ide...
| Main Authors: | , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106406/ |
| _version_ | 1848864759177281536 |
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| author | Menguyao, Yu Zainal Abidin, Sazrinee Shaari, Nazlina |
| author_facet | Menguyao, Yu Zainal Abidin, Sazrinee Shaari, Nazlina |
| author_sort | Menguyao, Yu |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | As the consumer demographic shifts towards a younger audience, the traditional visual identities of time-honoured Chinese medicine brands are facing challenges in keeping up with the evolving trends. To enhance consumer attitudes and perceptions, it has become imperative to rejuvenate the visual identities of these venerable brands. This study primarily aims to categorise the established time-honoured Chinese medicine brands along with their respective visual identities. By assessing the present status and significance of these historic brands, the research endeavours to investigate how key visual identity components such as symbols or logos, brand colours, typography, and brand names impact consumer attitudes. Through an in-depth exploration of these foundational visual identity elements, the study aspires to augment the consumers' positive brand perceptions towards time-honoured Chinese medicine brands. Moreover, the research aims to construct a comprehensive conceptual framework that not only contributes to the current understanding of consumer attitudes but also lays the groundwork for future research by offering valuable insights into these attitudes and related dimensions. |
| first_indexed | 2025-11-15T13:53:55Z |
| format | Article |
| id | upm-106406 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:53:55Z |
| publishDate | 2023 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1064062024-09-26T07:16:06Z http://psasir.upm.edu.my/id/eprint/106406/ A comprehensive review on time-honoured Chinese medicine brands of visual identity Menguyao, Yu Zainal Abidin, Sazrinee Shaari, Nazlina As the consumer demographic shifts towards a younger audience, the traditional visual identities of time-honoured Chinese medicine brands are facing challenges in keeping up with the evolving trends. To enhance consumer attitudes and perceptions, it has become imperative to rejuvenate the visual identities of these venerable brands. This study primarily aims to categorise the established time-honoured Chinese medicine brands along with their respective visual identities. By assessing the present status and significance of these historic brands, the research endeavours to investigate how key visual identity components such as symbols or logos, brand colours, typography, and brand names impact consumer attitudes. Through an in-depth exploration of these foundational visual identity elements, the study aspires to augment the consumers' positive brand perceptions towards time-honoured Chinese medicine brands. Moreover, the research aims to construct a comprehensive conceptual framework that not only contributes to the current understanding of consumer attitudes but also lays the groundwork for future research by offering valuable insights into these attitudes and related dimensions. Human Resource Management Academic Research Society 2023-09-19 Article PeerReviewed Menguyao, Yu and Zainal Abidin, Sazrinee and Shaari, Nazlina (2023) A comprehensive review on time-honoured Chinese medicine brands of visual identity. International Journal of Academic Research in Business and Social Sciences, 13 (9). pp. 841-861. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/18456/A-Comprehensive-Review-on-Time-honoured-Chinese-Medicine-Brands-of-Visual-Identity 10.6007/ijarbss/v13-i9/18456 |
| spellingShingle | Menguyao, Yu Zainal Abidin, Sazrinee Shaari, Nazlina A comprehensive review on time-honoured Chinese medicine brands of visual identity |
| title | A comprehensive review on time-honoured Chinese medicine brands of visual identity |
| title_full | A comprehensive review on time-honoured Chinese medicine brands of visual identity |
| title_fullStr | A comprehensive review on time-honoured Chinese medicine brands of visual identity |
| title_full_unstemmed | A comprehensive review on time-honoured Chinese medicine brands of visual identity |
| title_short | A comprehensive review on time-honoured Chinese medicine brands of visual identity |
| title_sort | comprehensive review on time-honoured chinese medicine brands of visual identity |
| url | http://psasir.upm.edu.my/id/eprint/106406/ http://psasir.upm.edu.my/id/eprint/106406/ http://psasir.upm.edu.my/id/eprint/106406/ |