Innovation of marketing supply chain management model based on SICAS modeling

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Innovation of marketing supply chain management model based on SICAS modeling

The marketing service system is not perfect enough to highlight the competitive advantages of enterprises, and improving the marketing supply chain management mode is an inevitable trend under the change of the market economic environment. The marketing supply chain management model proposed in this...

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Bibliographic Details
Main Authors:	Mao, Rui, Liu, Youwei, Yang, Yida
Format:	Article
Published:	Sciendo 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/106238/

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