Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands

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Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands

Purpose This study aims to develop a robust theoretical framework to explain the impact of hotels’ green brand authenticity on guests’ perceptions of well-being, customer engagement and approach behaviors toward green brands. Design/methodology/approach In this study, the authors examined the e...

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Bibliographic Details
Main Authors:	Yu, Jongsik, Baah, Nancy Grace, Kim, Seongseop, Moon, Hyoungeun, Chua, Bee-Lia, Han, Heesup
Format:	Article
Published:	Emerald 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/106190/

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