Nyonya culture expression in Malaysian Chinese media based on Facebook
In the digital age, the Malaysian Chinese media has become an important communication platform for Malaysian Chinese and has a key influence on cultural communication. Nyonya culture, a unique product of the fusion of Chinese and Southeast Asian cultures, has gained widespread attention and use in t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Redfame Publishing Inc.
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106161/ http://psasir.upm.edu.my/id/eprint/106161/1/6438 |
| _version_ | 1848864705000505344 |
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| author | Wang, Xiaoyan Syed Zainudin, Sharifah Sofiah Yaakup, Hani Salwah |
| author_facet | Wang, Xiaoyan Syed Zainudin, Sharifah Sofiah Yaakup, Hani Salwah |
| author_sort | Wang, Xiaoyan |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In the digital age, the Malaysian Chinese media has become an important communication platform for Malaysian Chinese and has a key influence on cultural communication. Nyonya culture, a unique product of the fusion of Chinese and Southeast Asian cultures, has gained widespread attention and use in the media. In this research, 19 Facebook posts were coded and analyzed to investigate Nyonya culture as a comprehensive cultural symbol, its transmission of traditional Chinese culture in the five dimensions of food, crafts, traditional customs, social affairs, and media entertainment, as well as the integration of new cultural symbols. The study aims to provide a new approach to integrating and disseminating Nyonya culture in the context of digitalization, as wellas providing a unique perspective on the dissemination of traditional culture through Malaysian Chinese media. |
| first_indexed | 2025-11-15T13:53:03Z |
| format | Article |
| id | upm-106161 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:53:03Z |
| publishDate | 2024 |
| publisher | Redfame Publishing Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1061612024-11-15T08:46:27Z http://psasir.upm.edu.my/id/eprint/106161/ Nyonya culture expression in Malaysian Chinese media based on Facebook Wang, Xiaoyan Syed Zainudin, Sharifah Sofiah Yaakup, Hani Salwah In the digital age, the Malaysian Chinese media has become an important communication platform for Malaysian Chinese and has a key influence on cultural communication. Nyonya culture, a unique product of the fusion of Chinese and Southeast Asian cultures, has gained widespread attention and use in the media. In this research, 19 Facebook posts were coded and analyzed to investigate Nyonya culture as a comprehensive cultural symbol, its transmission of traditional Chinese culture in the five dimensions of food, crafts, traditional customs, social affairs, and media entertainment, as well as the integration of new cultural symbols. The study aims to provide a new approach to integrating and disseminating Nyonya culture in the context of digitalization, as wellas providing a unique perspective on the dissemination of traditional culture through Malaysian Chinese media. Redfame Publishing Inc. 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/106161/1/6438 Wang, Xiaoyan and Syed Zainudin, Sharifah Sofiah and Yaakup, Hani Salwah (2024) Nyonya culture expression in Malaysian Chinese media based on Facebook. Studies in Media and Communication, 12 (1). pp. 382-389. ISSN 2325-8071; eISSN: 2325-808X https://redfame.com/journal/index.php/smc/article/view/6544 10.11114/smc.v12i1.6544 |
| spellingShingle | Wang, Xiaoyan Syed Zainudin, Sharifah Sofiah Yaakup, Hani Salwah Nyonya culture expression in Malaysian Chinese media based on Facebook |
| title | Nyonya culture expression in Malaysian Chinese media based on Facebook |
| title_full | Nyonya culture expression in Malaysian Chinese media based on Facebook |
| title_fullStr | Nyonya culture expression in Malaysian Chinese media based on Facebook |
| title_full_unstemmed | Nyonya culture expression in Malaysian Chinese media based on Facebook |
| title_short | Nyonya culture expression in Malaysian Chinese media based on Facebook |
| title_sort | nyonya culture expression in malaysian chinese media based on facebook |
| url | http://psasir.upm.edu.my/id/eprint/106161/ http://psasir.upm.edu.my/id/eprint/106161/ http://psasir.upm.edu.my/id/eprint/106161/ http://psasir.upm.edu.my/id/eprint/106161/1/6438 |