Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks

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Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks

Prior works on Kuwaiti banks showed that local banks face numerous challenges. An example of such challenges is customer shift to foreign banks. A key reason behind this challenge is the lack of effective digital banking services, which results in lower levels of customer satisfaction and hence c...

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Bibliographic Details
Main Author:	Aldaihani, Faraj Mazyed Faraj
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Customer relations - Management Customer loyalty Consumer satisfaction
Online Access:	http://psasir.upm.edu.my/id/eprint/105956/ http://psasir.upm.edu.my/id/eprint/105956/1/FARAJ%20M.FA.J%20ALDAIHANI%20-IR.pdf

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