Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior
Since the COVID-19 pandemic, online-to-offline food delivery service (O2OFDS) has become increasingly popular around the world. Employees constitute a major user segment of O2OFDS but are seldom studied from the perspective of consumer behavior. Digitalization has changed the way people work and liv...
| Main Authors: | Yao, Pinyi, Li, Yezheng |
|---|---|
| Format: | Article |
| Published: |
Elsevier Ltd
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/105822/ |
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