Examining the effects among motivation needs, satisfaction, and Instagram continuance intention in Malaysian students

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Examining the effects among motivation needs, satisfaction, and Instagram continuance intention in Malaysian students

While social media platforms, notably Instagram, have gained traction among university students, this study sought to understand factors influencing their continued use among a segment of Malaysian university students. The primary purpose of this study was to examine the role of satisfaction (SAT) a...

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Bibliographic Details
Main Authors:	Jin, Dian, Abas, Wan Anita Wan, Kamarudin, Syafila
Format:	Article
Published:	Redfame Publishing Inc. 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/105798/

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