Recommend or not: a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

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Recommend or not: a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation

In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers’ online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights int...

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Bibliographic Details
Main Authors:	Ding, Kai, Gong, Xi Yun, Huang, Tao, Choo, Wei Chong
Format:	Article
Published:	Elsevier 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/105745/

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