Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants

QR Code

Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants

In Malaysia, fast food restaurants have experienced high growth rates and have introduced more new products and services. As a result, the level of competition has increased. Now, the issue is how each individual restaurant will maintain its competitiveness in terms of service quality. The study...

Full description

Bibliographic Details
Main Author:	Arumugam, Nalini
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Fast food restaurants. Consumers' preferences. Consumers - Attitudes.
Online Access:	http://psasir.upm.edu.my/id/eprint/10571/ http://psasir.upm.edu.my/id/eprint/10571/1/FP_2001_27.pdf

Similar Items

Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study
by: Tseng, YI-WEI
Published: (2016)

Servicescape failure and recovery strategy in the Food Service Industry: The effect on customer repatronization.
by: Chua, Lia Bee, et al.
Published: (2010)

The influence of Malaysian consumers' attitudes and beliefs towards nutrition labels on food choices
by: Zainal Abidin, Zarinah
Published: (2001)

A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh
by: Mohd Salleh, Nurul Ain
Published: (2011)

A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]
by: Osni, Fauziah, et al.
Published: (2010)

Malaysian consumers’ acceptance of natural and synthetic functional food
by: Phuah, Kit Teng
Published: (2014)

Eco-friendly food packaging : young consumers’ perceptions & practices / Norsyamira Shahrin ... [et al.]
by: Norsyamira, Shahrin, et al.
Published: (2015)

Consumer complaining behavior : consumers' evaluations on service recovery strategies
by: Ahmad, Norzie Iriani
Published: (2001)

Factor influencing customer to choose mamak stall or restaurant as preferable restaurant / Hani Muhammad Hilmi Hanizam
by: Hanizam, Hani Muhammad Hilmi
Published: (2019)

The study of customer Perception and expectation toward food presentation / Noorliza Zainol, Hashim Fadzil Ariffin and Abdul Rahman Ahmad Rozali
by: Zainol, Noorliza, et al.
Published: (2018)

Factors that influence customer loyalty in fast food restaurants / Nur Mary Farisha Muhamad Narawi and Nur Syafiqah Hadi Rusdi
by: Muhamad Narawi, Nur Mary Farisha, et al.
Published: (2018)

Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
by: Zamani, Zulynda Nurain
Published: (2014)

The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
by: Abdul Ghani, Muhammad Fauzi
Published: (2009)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
by: Mu'az, Zahratie
Published: (2018)

Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
by: Jaafar, Muhammad Arif
Published: (2019)

Antecedents of behavioural intention and prioritization of restaurant attributes affecting customer satisfaction at casual dining restaurants in the Klang Valley, Malaysia
by: Ebrahimian, Mahshid
Published: (2019)

Consumers’ Awareness, Perceptions, Attitudes and Willingness to Pay Towards Food Safety: A Case of Meat Consumption
by: Lee, Yen Cher
Published: (2004)

Measuring food and service quality variation among food franchise chain outlets in Malaysia
by: Abd Rahman, Azmawani, et al.
Published: (2011)

The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement
by: Leong, Siew Pong
Published: (1998)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)

Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
by: Mohamad Fauzi, Nur Farahin
Published: (2018)

Perception of consumers toward Islamic banking products and services: a case study in Segamat, Johor / Nurul Ain Hazirah Azmi
by: Azmi, Nurul Ain Hazirah
Published: (2017)

Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
by: Mohammed Shaed, Hazirah, et al.
Published: (2017)

Acceptance level of consumers towards genetically modified food: a review / Siti Fatimah Eshak
by: Eshak, Siti Fatimah
Published: (2018)

The concern on halal food status catered to muslim consumers / Nur Adiba Rashidan and Fairuz Khalili
by: Rashidan, Nur Adiba, et al.
Published: (2017)

Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States
by: Alonso, Abel, et al.
Published: (2013)

Consumer Perception and Attitude Towards Foreign Verus Domestic Apparel in Thailand
by: Sae-jiu, Sirirat
Published: (2007)

The effects of musical fit on choice between two competing foods
by: Yeoh, J., et al.
Published: (2010)

How servicesape affects diners' satisfaction and their behavioral intentions in family chain restaurants : a Malaysian case
by: Othman, Mohhidin, et al.
Published: (2010)

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
by: Salleh, Shahrul Shazeri
Published: (2014)

The Mediating Role of Perceived Risk in the Relationship between Restaurant Food Hygiene Quality and Consumer Purchase Intention
by: Ungku Zainal Abidin, Ungku Fatimah
Published: (2007)

Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
by: Hashim, Rahmat, et al.
Published: (2009)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
by: Ismail, Nurul Syafiqah
Published: (2019)

Moderating effects of consumer corporate identification on purchase intention predictors for local brand automobiles in Abuja, Nigeria and the Klang Valley, Malaysia
by: Chinedu, Anyanwu Hilary
Published: (2021)

Satisfaction and behavioural intention of Middle Eastern tourists toward Malaysian restaurants
by: Sara, Safaeimehneh
Published: (2018)

Customer expectations towards semi-detached and bungalow house in Bukit Indah (Johor) Sdn Bhd / Mastura Ayob
by: Ayob, Mastura
Published: (2004)

A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain
by: Zulkaain, Norhaniza
Published: (2004)

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
by: Ali, Siti Meriam, et al.
Published: (2011)

Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria
by: Mohd. Yusop, Nuramira, et al.
Published: (2010)

Consumer Perception of Organic Food Products: The Case of Germany and England
by: Klinger, Sabine Franziska
Published: (2007)