The moderating effect of algorithm literacy on Over-The-Top platform adoption

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The moderating effect of algorithm literacy on Over-The-Top platform adoption

Nowadays people are living in an algorithm-saturated environment, particularly in media and internet contexts. The algorithm implies the collected user's data to predict, lead, and react to the user's behavior in cyberspace. The over-the-top (OTT) platforms are media providers that can dir...

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Bibliographic Details
Main Authors:	Liu, Lu, Mohd Faris De Costa, Mohd Feroz Shah De Costa, Muhammad, Muhamad Sufri, Gong, Shuhui, Liu, Bin
Format:	Article
Language:	English
Published:	Elsevier B.V. 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/105607/ http://psasir.upm.edu.my/id/eprint/105607/1/105607.pdf

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