Influence of franchisee characteristics on their commitment and the mediating role of trust

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Influence of franchisee characteristics on their commitment and the mediating role of trust

Franchising is one of the fastest channels for creating and developing entrepreneurs and promoting business growth in Malaysia. It is vital for the franchisor and his franchisees to have a long-term relationship. Despite the progress in franchising industry, there are challenges faced by the franchi...

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Bibliographic Details
Main Author:	Mohd, Zalena
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Franchises (Retail trade) - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/105597/ http://psasir.upm.edu.my/id/eprint/105597/1/SPE%202022%2020%20UPM%20IR.pdf

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