Factors affecting medical tourists’ perception of social media platforms in hospitals in Malaysia

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Factors affecting medical tourists’ perception of social media platforms in hospitals in Malaysia

Over the years, medical tourism has gained popularity in Malaysia, and it is now a wellrecognized industry. Nonetheless, Malaysian medical tourism hospitals’ performance in terms of patient numbers and market value has been marginal when compared to its main competitors in the industry. To gain a...

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Bibliographic Details
Main Author:	Balouchi, Mina
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Medical tourism - Malaysia Social media Hospitality industry
Online Access:	http://psasir.upm.edu.my/id/eprint/105577/ http://psasir.upm.edu.my/id/eprint/105577/1/SPE%202022%2014%20UPMIR.pdf

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