Effects of social media influencer attributes on consumers’ attitudes and purchase intention

Effects of social media influencer attributes on consumers’ attitudes and purchase intention

Brands collaborate with social media influencers to promote their products through influencer marketing. Companies are increasingly depending on social media influencers to promote their brands owing to the potential of influencers in connecting the target audience with the company while maintain...

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Bibliographic Details
Main Author: Mohamed, El Mousa Hadeel Ali
Format: Thesis
Language:English
Published: 2022
Subjects:
Internet marketing
Internet personalities
Branding (Marketing)
Online Access:http://psasir.upm.edu.my/id/eprint/105543/
http://psasir.upm.edu.my/id/eprint/105543/1/SPE%202022%207%20UPM%20IR.pdf

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