Examining behavioural intentions on online hotel booking among Malaysian guests

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Examining behavioural intentions on online hotel booking among Malaysian guests

The development in Information and Communication Technology (ICT) has changed the distribution channels in the hotel industry. Virtual platforms, such as hotel websites, have become a major channel for customers’ communication, marketing and selling points. Previous studies discuss the benefits of I...

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Bibliographic Details
Main Author:	Amin, Dawood Ismail
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumer behavior Hotels - Reservation systems - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/105541/ http://psasir.upm.edu.my/id/eprint/105541/1/SPE%202022%206%20UPM%20IR.pdf

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