Influence of personal factors pilgrimage tour operators’ marketing mix strategies on tourist satisfaction in a religious tourism setting

QR Code

Influence of personal factors pilgrimage tour operators’ marketing mix strategies on tourist satisfaction in a religious tourism setting

Marketing mix strategies has received a great deal of attention in the past. However, less attention was given towards understanding Umrah tour packages. Additionally, research on tourism, personal factors, and marketing mix strategies of pilgrimage tour operators are still restricted in the curr...

Full description

Bibliographic Details
Main Author:	Mohd Radzi, Ras Afirina
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Tourism - Marketing Tourism - Religious aspects Pilgrims and pilgrimages
Online Access:	http://psasir.upm.edu.my/id/eprint/105535/ http://psasir.upm.edu.my/id/eprint/105535/1/SPE%202022%2031%20UPM%20IR.pdf

Similar Items

Influence of personal factors pilgrimage tour operators’ marketing mix strategies on tourist satisfaction in a religious tourism setting
by: Mohd Radzi, Ras Afirina
Published: (2021)

Modal psikologi sebagai penyederhana dalam hubungan antara faktor kerja, keadilan organisasi, sokongan sosial dan gelagat kewarganegaraan organisasi dalam kalangan kakitangan institusi pengurusan haji
by: Hassan, Noraidah
Published: (2021)

Service quality dimensions: tourist satisfaction towards heritage tourism in A Famosa, Melaka / Norkhairunnisa Mad Sabi
by: Mad Sabi, Norkhairunnisa
Published: (2014)

Concept of Islamic tourism in Malaysia
by: Laderlah, Siti Anis
Published: (2015)

Social tourism and its contribution to sustainable tourism
by: McCabe, Scott
Published: (2018)

The business of pilgrimage in the fifteenth-century Venice
by: Di Stefano, Laura G.
Published: (2019)

Tourist perception on tourism sustainability dimensions of Melaka, Malaysia
by: Mahat, Norsyafina
Published: (2016)

The pilgrim's progress across time: Medievalism and modernity on the road to Santiago
by: Genoni, Paul
Published: (2011)

Association between marketing mix elements and behavioral intentions with tourist food satisfaction, Malaysia
by: Sohrabinezhadtalemi, Roghayeh
Published: (2015)

Tour guiding or tour misleading? Multifaceted approach in assessing the standards of cultural tour guiding in Bali Island
by: Chong, Daniel Ka Leong *, et al.
Published: (2021)

Sustainable Tourism and Public Opinion: Examining the Language Surrounding the Closure of Uluru to Climbers
by: Tombleson, Bridget, et al.
Published: (2022)

Distance, products and travel companions as key drivers to Malaysian tourism demand
by: Pang, Looi Fai
Published: (2017)

Examining host-tourist relationships in research-related tourism
by: Trupp, Alexander *, et al.
Published: (2021)

Effects of service quality, Umrah experience, place attachment, pilgrims memory and satisfaction on behavioural intentions of Umrah pilgrims
by: Sherbini, Ayman Ali H
Published: (2018)

Influences of family travel motivation and familial needs on destination image and their impact on tourist satisfaction
by: Osman, Fatin Norain
Published: (2016)

Malaysian Tourism Marketing and Promotion a Comparative Study
by: Nair, Mohanan
Published: (1997)

Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction
by: Roghayeh, Sohrabinezhadtalemi, et al.
Published: (2014)

Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
by: Mohammed Kani, Yusuf Ahmed
Published: (2015)

Hong Kong protests and tourism: Modelling tourist trust on revisit intention
by: Poon, W. C., et al.
Published: (2021)

Medical tourism: Tourist information sources, satisfaction and post behavioral / Nor Adilah Md. Zain...[et al]
by: Md. Zain, Nor Adilah, et al.
Published: (2017)

The role of Melaka Historical City Council (MHCC) in influencing international tourist motivation to visit Melaka for Melaka’s cultural tourism / Nurul Aida Abdul Rahim
by: Abdul Rahim, Nurul Aida
Published: (2010)

The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry
by: Cheng, Boon Liat *
Published: (2014)

Development of sustainable rural tourism at Sungai Sedim Amenity Forest, Kedah, Malaysia from a tourism stakeholders’ perspective
by: Che Aziz, Roslizawati
Published: (2016)

Tourists’ perception on memorable tourism experience towards their revisit intentions to Islamic tourism destination in Shah Alam, Selangor / Mazlina Mahdzar.
by: Mahdzar, Mazlina
Published: (2019)

The impact of tourists’ perceptions of space-launch tourism: An extension of the theory of planned behavior approach
by: Wang, L., et al.
Published: (2021)

Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image
by: Cheng, Boon Liat *, et al.
Published: (2020)

Individual characteristics and their influence on employee retention in the Malaysian tourism industry
by: Ahmad, Nurul Aqilah
Published: (2016)

Attribution, Substitution and Confusion in Wildlife and Natural Area Tourism Expenditure Research
by: Jones, Tod, et al.
Published: (2008)

Travel motivations of sport tourists visiting Sabah, Malaysia
by: Dolinting, Erica E.
Published: (2014)

Exploring revisit intention behaviour among tourists: empirical evidence from United Arab Emirates tourism industry / Abdul Raheem Jasim Mohamed
by: Mohamed, Abdul Raheem Jasim
Published: (2014)

The competitiveness of Brazilian tourist destinations
by: Barbosa, Luiz Gustavo Medeiros
Published: (2013)

The world’s ‘happiest’ animal or voiceless stakeholder? A critical analysis of the #quokkaselfie Tourism Western Australia campaign
by: Archer, Catherine, et al.
Published: (2021)

Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
by: Popa, Arporn
Published: (2015)

Effects of memorable tourism experiences as mediators on visits to Mulu National Park Sarawak, Malaysia
by: Mahdzar, Mazlina
Published: (2016)

Sustainable Tourism Development: The Case of Barbados
by: Greenidge, Nathali
Published: (2006)

Understanding and Measuring Tourist Satisfaction for Urban Tourism Marketing
by: Voon, B., et al.
Published: (2009)

The cointegration and causality tests for tourism and trade in Malaysia
by: Kadir, Norsiah, et al.
Published: (2010)

Influence of tourist-to-tourist interaction and environmental contextual factors on tourists’ pro-environmental behaviors in China
by: Xiao, Yue
Published: (2022)

Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
by: Sobani, Rizq Nadiah
Published: (2023)

Becoming smart: exploring tourism suppliers’ perspectives on smart tourism destination engagement
by: Johnson, Abbie-Gayle
Published: (2021)