Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China

Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China

Under the influences of food safety issue and people’s elevated living standard in China, more and more people are pursuing a healthier diet style. Given such a consumption trend, the organic foods market of developed cities of China had grown rapidly in the last five years. Although, a great number...

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Bibliographic Details
Main Author: Li, Shimiao
Format: Thesis
Language:English
Published: 2022
Subjects:
Natural foods - Health aspects - China - Beijing
Word-of-mouth advertising - China - Beijing
Grocery shopping - China - Beijing
Online Access:http://psasir.upm.edu.my/id/eprint/105533/
http://psasir.upm.edu.my/id/eprint/105533/1/SPE%202022%2029%20UPM%20IR.pdf

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