Antecedents of behavioural intention towards purchasing apparel products using social media in Saudi Arabia

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Antecedents of behavioural intention towards purchasing apparel products using social media in Saudi Arabia

With the latest advancement in technology, consumer behaviour has become a dynamic and ever-changing phenomenon. As a result, consumer behavioural intention studies directed exceptional interest for researchers, who seek to deeply comprehend online consumers’ purchasing behavioural intentions. Nu...

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Bibliographic Details
Main Author:	Alnasser, Asem Nasser H
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Social media - Economic aspects Online social networks - Economic aspects Electronic commerce.
Online Access:	http://psasir.upm.edu.my/id/eprint/105504/ http://psasir.upm.edu.my/id/eprint/105504/1/SPE%202022%2039%20UPM%20IR.pdf

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