Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang
Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105494/ http://psasir.upm.edu.my/id/eprint/105494/1/3.pdf |
| _version_ | 1848864530535284736 |
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| author | Meric, Tugce Ertan Ujang, Norsidah MacKee, Jamie |
| author_facet | Meric, Tugce Ertan Ujang, Norsidah MacKee, Jamie |
| author_sort | Meric, Tugce Ertan |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of people’s attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors’ place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results’ analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors’ place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects. |
| first_indexed | 2025-11-15T13:50:17Z |
| format | Article |
| id | upm-105494 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:50:17Z |
| publishDate | 2023 |
| publisher | Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1054942024-01-12T03:27:03Z http://psasir.upm.edu.my/id/eprint/105494/ Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang Meric, Tugce Ertan Ujang, Norsidah MacKee, Jamie Sustaining place identity has become a great challenge today due to the globalization and fast urbanization of cities. Historic city centres are vital cores of place identity because they hold meaning and special memories. However, most revitalization and conservation approaches for historic urban areas focus on physical aspects and undermine the meaning of place and significance of people’s attachment to place. Due to the ever-increasing social media usage, people-place bonds have also been transformed irreversibly. This paper examines the effect of Instagram usage on visitors’ place attachment to historic city centres by incorporating destination image, place involvement, and collective memory as mediators in a proposed research model. The data is collected from 41 visitors of Georgetown, Penang in Malaysia. The results’ analysis reveals that Instagram usage has a positive effect on destination image, place involvement and collective memory, which lead to place attachment. Theoretical contribution of the study involves a model that adopts the destination image, place involvement and collective memory concepts testing their effect as on visitors’ place attachment to historic city centres. Second, this study demonstrates the utility of six-dimensional place attachment. Findings also benefit urban practitioners for enhancing place identity in heritage revitalization projects. Universiti Putra Malaysia 2023-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/105494/1/3.pdf Meric, Tugce Ertan and Ujang, Norsidah and MacKee, Jamie (2023) Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang. International Journal on Sustainable Tropical Design Research and Practice, 16 (1). pp. 54-66. ISSN 1823-7231 http://alamcipta.upm.edu.my/?p=1255 10.47836/AC.16.1.ART7 |
| spellingShingle | Meric, Tugce Ertan Ujang, Norsidah MacKee, Jamie Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang |
| title | Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang |
| title_full | Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang |
| title_fullStr | Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang |
| title_full_unstemmed | Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang |
| title_short | Effects of Instagram on visitors’ place attachment to the historic city centre in Georgetown, Penang |
| title_sort | effects of instagram on visitors’ place attachment to the historic city centre in georgetown, penang |
| url | http://psasir.upm.edu.my/id/eprint/105494/ http://psasir.upm.edu.my/id/eprint/105494/ http://psasir.upm.edu.my/id/eprint/105494/ http://psasir.upm.edu.my/id/eprint/105494/1/3.pdf |