Internal and external factors in sharing behaviour of online video advertisements among generation Y in Selangor, Malaysia

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Internal and external factors in sharing behaviour of online video advertisements among generation Y in Selangor, Malaysia

In current times, online platforms have become among the most popular tools to advertise products and services. Specifically, marketers widely use online video advertisements (OVAs) to promote their wares, making this medium a topic of interest in marketing research and practice. Notably, consume...

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Bibliographic Details
Main Author:	Nik Mohd Zainordin, Nik Mohamad Shamim
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Internet advertising Internet marketing Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/105470/ http://psasir.upm.edu.my/id/eprint/105470/1/SPE%202022%2032%20UPM%20IR.pdf

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