Familiarity and likings through implementation of Chinese traditional culture in digital product designs

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Familiarity and likings through implementation of Chinese traditional culture in digital product designs

Cultural innovation design is very reliable in making traditional culture up to date. With a population more than 1.4 billion people, China is blessed with many traditional cultural properties. However, in case of cultural properties, preserving is no longer hard but making it significant to the cur...

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Bibliographic Details
Main Author:	Yang, Zongrui
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Cultural industries - China Creative ability - China
Online Access:	http://psasir.upm.edu.my/id/eprint/105317/ http://psasir.upm.edu.my/id/eprint/105317/1/FRSB%202022%201%20IR.pdf

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