QR Code

Moderating effects of consumer corporate identification on purchase intention predictors for local brand automobiles in Abuja, Nigeria and the Klang Valley, Malaysia

Changes in consumers’ product evaluation criteria in the past decade have necessitated consumers’ adoption of mechanisms that reflect their values and benefit them via purchase decisions. This exposed the lacuna in consumer research on the lack of a viable business model that ensures consumers’ inte...

Full description

Bibliographic Details
Main Author:	Chinedu, Anyanwu Hilary
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Consumers' preferences Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/104567/ http://psasir.upm.edu.my/id/eprint/104567/1/FEM%202022%206%20IR.pdf

Similar Items

Consumer competency and relationship between dissatisfaction and complaint behaviour among mobile telecommunication network consumers in Lagos, Nigeria
by: Chinedu, Anyanwu Hilary
Published: (2017)

Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria
by: Chinedu, Anyanwu Hilary, et al.
Published: (2024)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
by: Sahril, Saidatul Nur Athirah
Published: (2020)

Factors influencing consumer’s retail formats choice for fresh fruits purchase in Klang Valley Malaysia
by: Gindi, Abdullahi Auwal, et al.
Published: (2016)

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
by: Abu Bakar, Mohd Hafizuddin
Published: (2018)

Factors influencing consumer's preferred retail format for fresh fruits and vegetables purchase in Klang Valley, Malaysia
by: Gindi, Abdullahi Auwal
Published: (2016)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani
by: Abd Rani, Halymatun Sa'adiah
Published: (2018)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2011)

Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2014)

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)

A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin
by: Jamaluddin, Abdul Azim
Published: (2019)

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
by: Mazridzuan, Muhammad Arif Azim
Published: (2018)

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]
by: Mobil, Shahira Shahina, et al.
Published: (2019)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
by: Ashaari Azman, Puteri Ili Nur Aliaa
Published: (2007)

Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din
by: Abdullah Din, Azrin Nur Farah
Published: (2011)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
by: Mu'az, Zahratie
Published: (2018)

Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]
by: Loh, Ka Chin
Published: (2019)

Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee
by: Sapee, Nurul Liyana
Published: (2011)

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
by: Nawawi, Sulaiman
Published: (2018)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

The effectiveness of new revamp of Harian Metro at Klang Valley: Readers' perception and acceptance / Siti Hajar Mohd Salleh
by: Mohd Salleh, Siti Hajar
Published: (2006)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
by: Abdul Talib, Adibah, et al.
Published: (2014)

Consumer perception, preferences and behavioural intention towards choice of certified sustainable palm oil in the Klang Valley, Malaysia
by: Dauda, Suleiman Alhaji
Published: (2021)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor
by: Md Noor, Muhamad Najib Fahmi
Published: (2020)

Effect of consumers' awareness about country of origin on purchasing decision in Klang Valley, Malaysia
by: Taheri, Nasim
Published: (2015)

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
by: Ali, Siti Meriam, et al.
Published: (2011)

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
by: Hashim, Nor Hashima, et al.
Published: (2018)

Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia
by: Chinedu, Anyanwu Hilary, et al.
Published: (2021)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
by: Mohd. Isa, Hamidah, et al.
Published: (2014)

Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]
by: Mat, Azmi, et al.
Published: (2014)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah
by: Abdullah, Puteri Afiqah Auni
Published: (2018)

A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
by: Yusoff, Nurul Akmal
Published: (2010)

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
by: Mat Sakim, Harsa Ardila
Published: (2006)

Purchase intention for organic meat among consumers in Klang Valley, Malaysia
by: Wong, Soo Soon
Published: (2014)

Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]
by: Balakrishnan, Bamini KPD, et al.
Published: (2011)

Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria
by: Mohd. Yusop, Nuramira, et al.
Published: (2010)

Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin
by: Zainudin, Afdal Shahizad
Published: (2007)

Consumers’ perception and experience in purchasing local fresh fruits from retail shops in Jasin, Melaka / Muhammad Hanif Ishak
by: Ishak, Muhammad Hanif
Published: (2018)