Pengaruh faktor peribadi dan agen sosialisasi ke atas amalan kepenggunaan dalam kalangan mahasiswa institusi pengajian tinggi di Malaysia

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Pengaruh faktor peribadi dan agen sosialisasi ke atas amalan kepenggunaan dalam kalangan mahasiswa institusi pengajian tinggi di Malaysia

Kerancakan IR 4.0 telah menjadikan teknologi internet sebagai saluran komunikasi dan carian maklumat utama kepada pengguna internet. Namun, di sebalik pembangunan ini, pengguna dibelenggu dengan pelbagai masalah pasaran yang melibatkan produk dan perkhidmatan. Memandangkan golongan muda sering menja...

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Bibliographic Details
Main Author:	Dol, Nurazlina
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer behavior - Malaysia Consumers - Attitudes - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/104382/ http://psasir.upm.edu.my/id/eprint/104382/1/NURAZLINA%20BINTI%20DOL%20-%20IR.pdf

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