The role of counterfeit consumption on consumers’ psychological needs satisfaction

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The role of counterfeit consumption on consumers’ psychological needs satisfaction

Consumer demand has been a leading cause for the mushrooming counterfeit markets, and thus these dark markets pose the greatest challenge for luxury brand manufacturers in preventing consumers from participating in counterfeiting activities. This paper, which was based upon a hermeneutic phenomenolo...

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Bibliographic Details
Main Authors:	Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda
Format:	Article
Published:	Malaysian Consumer and Family Economics Association 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/103723/

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