The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia
The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The...
| Main Authors: | , , , , , , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103604/ |
| _version_ | 1848864061605806080 |
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| author | Ilias, Hatta A Rahman, Mohd. Khirzanbadzli Wan Rashid, Wan Edura Othman, Abdul Kadir Saihaini, Shamsul Baharin Sharkawi, Ismawati Malini, Helma |
| author_facet | Ilias, Hatta A Rahman, Mohd. Khirzanbadzli Wan Rashid, Wan Edura Othman, Abdul Kadir Saihaini, Shamsul Baharin Sharkawi, Ismawati Malini, Helma |
| author_sort | Ilias, Hatta |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among
office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, and online trust. Applying quantitative method, questionnaires using Google form were distributed through social media social network such as WhatsApp, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The major findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship
with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper. Future researchers are recommended to conduct the study with wider scope of respondents. |
| first_indexed | 2025-11-15T13:42:50Z |
| format | Article |
| id | upm-103604 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:42:50Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1036042023-05-18T02:27:48Z http://psasir.upm.edu.my/id/eprint/103604/ The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia Ilias, Hatta A Rahman, Mohd. Khirzanbadzli Wan Rashid, Wan Edura Othman, Abdul Kadir Saihaini, Shamsul Baharin Sharkawi, Ismawati Malini, Helma The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, and online trust. Applying quantitative method, questionnaires using Google form were distributed through social media social network such as WhatsApp, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The major findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper. Future researchers are recommended to conduct the study with wider scope of respondents. Human Resource Management Academic Research Society 2022 Article PeerReviewed Ilias, Hatta and A Rahman, Mohd. Khirzanbadzli and Wan Rashid, Wan Edura and Othman, Abdul Kadir and Saihaini, Shamsul Baharin and Sharkawi, Ismawati and Malini, Helma (2022) The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia. International Journal of Academic Research in Business and Social Sciences, 12 (10). 1476 - 1488. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/14877/The-Influence-of-Impulse-Purchase-Orientation-Brand-Orientation-Prior-Online-Purchase-Experience-and-Online-Trust-on-Online-Purchase-Intention-among-Working-Adults-in-Kuala-Lumpur-Malaysia 10.6007/IJARBSS/v12-i10/14877 |
| spellingShingle | Ilias, Hatta A Rahman, Mohd. Khirzanbadzli Wan Rashid, Wan Edura Othman, Abdul Kadir Saihaini, Shamsul Baharin Sharkawi, Ismawati Malini, Helma The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia |
| title | The influence of impulse purchase orientation, brand
orientation, prior online purchase experience and online
trust on online purchase intention among working adults
in Kuala Lumpur, Malaysia |
| title_full | The influence of impulse purchase orientation, brand
orientation, prior online purchase experience and online
trust on online purchase intention among working adults
in Kuala Lumpur, Malaysia |
| title_fullStr | The influence of impulse purchase orientation, brand
orientation, prior online purchase experience and online
trust on online purchase intention among working adults
in Kuala Lumpur, Malaysia |
| title_full_unstemmed | The influence of impulse purchase orientation, brand
orientation, prior online purchase experience and online
trust on online purchase intention among working adults
in Kuala Lumpur, Malaysia |
| title_short | The influence of impulse purchase orientation, brand
orientation, prior online purchase experience and online
trust on online purchase intention among working adults
in Kuala Lumpur, Malaysia |
| title_sort | influence of impulse purchase orientation, brand
orientation, prior online purchase experience and online
trust on online purchase intention among working adults
in kuala lumpur, malaysia |
| url | http://psasir.upm.edu.my/id/eprint/103604/ http://psasir.upm.edu.my/id/eprint/103604/ http://psasir.upm.edu.my/id/eprint/103604/ |