The influence of corporate social responsibility on consumer purchasing behaviour
This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent var...
| Main Authors: | , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103600/ |
| _version_ | 1848864060812034048 |
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| author | Min, Yew Qi Muhammad Arif, Afida Mastura |
| author_facet | Min, Yew Qi Muhammad Arif, Afida Mastura |
| author_sort | Min, Yew Qi |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent variables (economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility) and dependent variable (consumer purchasing behaviour) respectively. The data were collected by using online self-administered questionnaires. The Pearson correlation coefficient results indicated that economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility were significantly and positively correlated to the consumer purchasing behaviour. In addition, the results of Multiple Linear Regression showed that the four the independent variables could explain 42.0% of consumer purchasing behaviour, with ethical responsibility having the greatest influence on consumer purchasing behaviour. The findings of this study could aid consumers and businesses in comprehending the impact of corporate social responsibility on consumer purchasing behaviour. |
| first_indexed | 2025-11-15T13:42:49Z |
| format | Article |
| id | upm-103600 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:42:49Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1036002024-06-22T12:55:11Z http://psasir.upm.edu.my/id/eprint/103600/ The influence of corporate social responsibility on consumer purchasing behaviour Min, Yew Qi Muhammad Arif, Afida Mastura This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent variables (economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility) and dependent variable (consumer purchasing behaviour) respectively. The data were collected by using online self-administered questionnaires. The Pearson correlation coefficient results indicated that economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility were significantly and positively correlated to the consumer purchasing behaviour. In addition, the results of Multiple Linear Regression showed that the four the independent variables could explain 42.0% of consumer purchasing behaviour, with ethical responsibility having the greatest influence on consumer purchasing behaviour. The findings of this study could aid consumers and businesses in comprehending the impact of corporate social responsibility on consumer purchasing behaviour. Human Resource Management Academic Research Society 2022 Article PeerReviewed Min, Yew Qi and Muhammad Arif, Afida Mastura (2022) The influence of corporate social responsibility on consumer purchasing behaviour. Human Resource Management Academic Research Society, 12 (12). pp. 2323-2336. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16022/The-Influence-of-Corporate-Social-Responsibility-on-Consumer-Purchasing-Behaviour 10.6007/ijarbss/v12-i12/16022 |
| spellingShingle | Min, Yew Qi Muhammad Arif, Afida Mastura The influence of corporate social responsibility on consumer purchasing behaviour |
| title | The influence of corporate social responsibility on consumer purchasing behaviour |
| title_full | The influence of corporate social responsibility on consumer purchasing behaviour |
| title_fullStr | The influence of corporate social responsibility on consumer purchasing behaviour |
| title_full_unstemmed | The influence of corporate social responsibility on consumer purchasing behaviour |
| title_short | The influence of corporate social responsibility on consumer purchasing behaviour |
| title_sort | influence of corporate social responsibility on consumer purchasing behaviour |
| url | http://psasir.upm.edu.my/id/eprint/103600/ http://psasir.upm.edu.my/id/eprint/103600/ http://psasir.upm.edu.my/id/eprint/103600/ |