The impact of trade barrier, market demand, and consumer behaviour on business performance of Small and Medium Enterprise (SME’s) during the COVID-19 pandemic

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The impact of trade barrier, market demand, and consumer behaviour on business performance of Small and Medium Enterprise (SME’s) during the COVID-19 pandemic

The purpose of this study is to investigate the impact of government trade barriers, consumer behaviours, and market demand on the business performance of small and medium-sized enterprises in Malaysia during the COVID-19 pandemic. The pandemic outbreak and subsequent lockdowns took a heavy toll on...

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Bibliographic Details
Main Authors:	Johari, Jalila, Abu Bakar, Umi Najihah
Format:	Article
Published:	University Teknologi Mara 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/103589/

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