Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?
Despite the widespread prevalence of online shopping cart abandonment (OSCA) and allusions to this behavior in popular press, scholars have yet to examine the key determinants of OSCA. This study used the stimulus-organism-response (S–O-R) model to explore the factors influencing consumers' OSC...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103455/ |
| _version_ | 1848864022779133952 |
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| author | Wang, Siqi Cheah, Jun Hwa Xin, Jean Lim Leong, Yee Choy Choo, Wei Chong |
| author_facet | Wang, Siqi Cheah, Jun Hwa Xin, Jean Lim Leong, Yee Choy Choo, Wei Chong |
| author_sort | Wang, Siqi |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Despite the widespread prevalence of online shopping cart abandonment (OSCA) and allusions to this behavior in popular press, scholars have yet to examine the key determinants of OSCA. This study used the stimulus-organism-response (S–O-R) model to explore the factors influencing consumers' OSCA and decision to buy from a land-based retailer. Two studies were carried out to test the proposed hypotheses among Mainland China's Generation Y consumers. Data was collected based on two product categories (i.e., apparel and electrical appliances) at two different time scenarios (i.e., pre- and post-pandemic). The findings reveal that hesitation at checkout increases OSCA, while consumers' decision to buy from a land-based retailer is influenced by their emotional ambivalence and OSCA. Furthermore, fear appeals appear to weaken the relationship between OSCA and the decision to buy from a land-based retailer. This study has implications for researchers and practitioners who seek to effectively reduce the rate of OSCA. |
| first_indexed | 2025-11-15T13:42:13Z |
| format | Article |
| id | upm-103455 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:42:13Z |
| publishDate | 2022 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1034552023-05-25T04:35:04Z http://psasir.upm.edu.my/id/eprint/103455/ Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? Wang, Siqi Cheah, Jun Hwa Xin, Jean Lim Leong, Yee Choy Choo, Wei Chong Despite the widespread prevalence of online shopping cart abandonment (OSCA) and allusions to this behavior in popular press, scholars have yet to examine the key determinants of OSCA. This study used the stimulus-organism-response (S–O-R) model to explore the factors influencing consumers' OSCA and decision to buy from a land-based retailer. Two studies were carried out to test the proposed hypotheses among Mainland China's Generation Y consumers. Data was collected based on two product categories (i.e., apparel and electrical appliances) at two different time scenarios (i.e., pre- and post-pandemic). The findings reveal that hesitation at checkout increases OSCA, while consumers' decision to buy from a land-based retailer is influenced by their emotional ambivalence and OSCA. Furthermore, fear appeals appear to weaken the relationship between OSCA and the decision to buy from a land-based retailer. This study has implications for researchers and practitioners who seek to effectively reduce the rate of OSCA. Elsevier 2022 Article PeerReviewed Wang, Siqi and Cheah, Jun Hwa and Xin, Jean Lim and Leong, Yee Choy and Choo, Wei Chong (2022) Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? Journal of Retailing and Consumer Services, 64. art. no. 102843. pp. 1-12. ISSN 0969-6989; ESSN: 1873-1384 https://www.sciencedirect.com/science/article/pii/S0969698921004094 10.1016/j.jretconser.2021.102843 |
| spellingShingle | Wang, Siqi Cheah, Jun Hwa Xin, Jean Lim Leong, Yee Choy Choo, Wei Chong Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? |
| title | Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? |
| title_full | Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? |
| title_fullStr | Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? |
| title_full_unstemmed | Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? |
| title_short | Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment? |
| title_sort | thanks covid-19, i'll reconsider my purchase: can fear appeal reduce online shopping cart abandonment? |
| url | http://psasir.upm.edu.my/id/eprint/103455/ http://psasir.upm.edu.my/id/eprint/103455/ http://psasir.upm.edu.my/id/eprint/103455/ |