Social media on business strategies and impact on firm performance

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Social media on business strategies and impact on firm performance

Social networking sites are essential for maintaining a competitive edge and those firms that have active social media may gain numerous marketing opportunities. The impact of using social media platforms among businesses has initiated new ways to strategize and increased firm performance among the...

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Bibliographic Details
Main Authors:	Johari, Jalila, Viveganantha, Vikneaswari
Format:	Article
Published:	Academic inspired network 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/103230/

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