Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park

Ulu Bendul Forest Eco Park is a popular destination among tourists whether domestic or international. It is situated in the state of Negeri Sembilan and is relatively near to Kuala Lumpur, the capital of Malaysia. In recent years, online reviews and comments by visitors to the park have been some...

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Main Authors: Abdul Aziz, Nor Akmar, Omran, Muhammad Haziq, Mohamed Mokhtar, Mohamed Daniel, Raman, Thivya Laxshmy, Md Yusop, Mohd Yussainy, Saikim, Fiffy Hanisdah, Mohd Nordin, Nordiana
Format: Article
Published: Malaysian Forester 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102599/
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author Abdul Aziz, Nor Akmar
Omran, Muhammad Haziq
Mohamed Mokhtar, Mohamed Daniel
Raman, Thivya Laxshmy
Md Yusop, Mohd Yussainy
Saikim, Fiffy Hanisdah
Mohd Nordin, Nordiana
author_facet Abdul Aziz, Nor Akmar
Omran, Muhammad Haziq
Mohamed Mokhtar, Mohamed Daniel
Raman, Thivya Laxshmy
Md Yusop, Mohd Yussainy
Saikim, Fiffy Hanisdah
Mohd Nordin, Nordiana
author_sort Abdul Aziz, Nor Akmar
building UPM Institutional Repository
collection Online Access
description Ulu Bendul Forest Eco Park is a popular destination among tourists whether domestic or international. It is situated in the state of Negeri Sembilan and is relatively near to Kuala Lumpur, the capital of Malaysia. In recent years, online reviews and comments by visitors to the park have been somewhat negative, however, there is no empirical study as of yet that investigates the satisfaction levels among visitors. Hence, this study was conducted to assess the satisfaction level among visitors of Ulu Bendul Forest Eco Park towards the existing facilities provided in the park. This study used an adapted version of the Customer Satisfaction Index to identify satisfaction levels among visitors dubbed the Visitor Satisfaction Index (VSI). The method for data collection is convenience sampling. A total of 150 respondents were surveyed between March and June 2020. After analysis, respondents were categorized into three groups based on their satisfaction index: low, intermediate and high satisfaction levels. Results indicate that the group with intermediate satisfaction level is highest in frequency among visitors, and this suggests that there are opportunities for improvement in terms of facilities in Ulu Bendul Forest Eco Park. Results also showed that the swimming pool and signage need improvement.
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institution Universiti Putra Malaysia
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spelling upm-1025992024-03-12T04:57:32Z http://psasir.upm.edu.my/id/eprint/102599/ Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park Abdul Aziz, Nor Akmar Omran, Muhammad Haziq Mohamed Mokhtar, Mohamed Daniel Raman, Thivya Laxshmy Md Yusop, Mohd Yussainy Saikim, Fiffy Hanisdah Mohd Nordin, Nordiana Ulu Bendul Forest Eco Park is a popular destination among tourists whether domestic or international. It is situated in the state of Negeri Sembilan and is relatively near to Kuala Lumpur, the capital of Malaysia. In recent years, online reviews and comments by visitors to the park have been somewhat negative, however, there is no empirical study as of yet that investigates the satisfaction levels among visitors. Hence, this study was conducted to assess the satisfaction level among visitors of Ulu Bendul Forest Eco Park towards the existing facilities provided in the park. This study used an adapted version of the Customer Satisfaction Index to identify satisfaction levels among visitors dubbed the Visitor Satisfaction Index (VSI). The method for data collection is convenience sampling. A total of 150 respondents were surveyed between March and June 2020. After analysis, respondents were categorized into three groups based on their satisfaction index: low, intermediate and high satisfaction levels. Results indicate that the group with intermediate satisfaction level is highest in frequency among visitors, and this suggests that there are opportunities for improvement in terms of facilities in Ulu Bendul Forest Eco Park. Results also showed that the swimming pool and signage need improvement. Malaysian Forester 2022 Article PeerReviewed Abdul Aziz, Nor Akmar and Omran, Muhammad Haziq and Mohamed Mokhtar, Mohamed Daniel and Raman, Thivya Laxshmy and Md Yusop, Mohd Yussainy and Saikim, Fiffy Hanisdah and Mohd Nordin, Nordiana (2022) Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park. Malaysian Forester, 85 (2). 178 - 184. ISSN 0302-2935 https://malaysianforester.my/forestry/archives_journal_volume.php?volume=85&nombor=2
spellingShingle Abdul Aziz, Nor Akmar
Omran, Muhammad Haziq
Mohamed Mokhtar, Mohamed Daniel
Raman, Thivya Laxshmy
Md Yusop, Mohd Yussainy
Saikim, Fiffy Hanisdah
Mohd Nordin, Nordiana
Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
title Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
title_full Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
title_fullStr Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
title_full_unstemmed Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
title_short Visitors' satisfaction with facilities at Ulu Bendul Forest Eco Park
title_sort visitors' satisfaction with facilities at ulu bendul forest eco park
url http://psasir.upm.edu.my/id/eprint/102599/
http://psasir.upm.edu.my/id/eprint/102599/