Virtual rapport with expressions of gratitude in responding online reviews

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Virtual rapport with expressions of gratitude in responding online reviews

The development of web-based technologies has increased the popularity of an online type of word-of-mouth, known as electronic word-of-mouth (eWOM). With the proliferation of online platforms, online reviews as eWOM have significantly influenced consumers’ purchase decisions in various industries. G...

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Bibliographic Details
Main Authors:	Taw, Ly Wen, Paramasivam, Shamala, Libert, Alan, Moskovsky, Christo, Darmi, Ramiza, Jalaluddin, Ilyana
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102596/ http://psasir.upm.edu.my/id/eprint/102596/1/407

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