Value flow in music content production: a case study

While the music industry significantly values music content production, it has also triggered disputes regarding copyrights and the attribution of interests within the same context. The value flow for the pre-digitalization and digitalization periods were compared before collecting typical work d...

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Main Authors: Xuejie, Huang, Mei, Foong Ang
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102583/
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author Xuejie, Huang
Mei, Foong Ang
author_facet Xuejie, Huang
Mei, Foong Ang
author_sort Xuejie, Huang
building UPM Institutional Repository
collection Online Access
description While the music industry significantly values music content production, it has also triggered disputes regarding copyrights and the attribution of interests within the same context. The value flow for the pre-digitalization and digitalization periods were compared before collecting typical work data from studio stakeholders involved in the content production of an original song. In this case study, the developing value flow was established from the perspectives of the content production team, which satisfied the scarcity of the commercial music production model. The findings indicated that individuals in the digital music industry value chain (MIVC) receive a bidirectional value flow, which represents its sustainability. The closed loop in the music business has been speculated to be the potential reason for internal frictions, which manifest as copyright conflict. The discussion proposes solutions for a healthier market, which may contribute to the higher quality production of musicians.
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institution Universiti Putra Malaysia
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publisher Human Resource Management Academic Research Society
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spelling upm-1025832024-03-12T04:13:54Z http://psasir.upm.edu.my/id/eprint/102583/ Value flow in music content production: a case study Xuejie, Huang Mei, Foong Ang While the music industry significantly values music content production, it has also triggered disputes regarding copyrights and the attribution of interests within the same context. The value flow for the pre-digitalization and digitalization periods were compared before collecting typical work data from studio stakeholders involved in the content production of an original song. In this case study, the developing value flow was established from the perspectives of the content production team, which satisfied the scarcity of the commercial music production model. The findings indicated that individuals in the digital music industry value chain (MIVC) receive a bidirectional value flow, which represents its sustainability. The closed loop in the music business has been speculated to be the potential reason for internal frictions, which manifest as copyright conflict. The discussion proposes solutions for a healthier market, which may contribute to the higher quality production of musicians. Human Resource Management Academic Research Society 2022-12 Article PeerReviewed Xuejie, Huang and Mei, Foong Ang (2022) Value flow in music content production: a case study. International Journal of Academic Research in Business and Social Sciences, 12 (12). 2190 - 2203. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16014/Value-Flow-in-Music-Content-Production-A-Case-Study 10.6007/IJARBSS/v12-i12/16014
spellingShingle Xuejie, Huang
Mei, Foong Ang
Value flow in music content production: a case study
title Value flow in music content production: a case study
title_full Value flow in music content production: a case study
title_fullStr Value flow in music content production: a case study
title_full_unstemmed Value flow in music content production: a case study
title_short Value flow in music content production: a case study
title_sort value flow in music content production: a case study
url http://psasir.upm.edu.my/id/eprint/102583/
http://psasir.upm.edu.my/id/eprint/102583/
http://psasir.upm.edu.my/id/eprint/102583/